DP

DANIEL PENNO · EXECUTIVE PROFILE

Understanding people.
Moving organisations.
Delivering results.

Daniel Penno is an accomplished executive in customer service, sales and transformation. For more than two decades, he has built functions, advanced organisations and combined technological opportunity with a relentless focus on the customer.

Meet DanielLinkedIn
Portrait of Daniel Penno
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01 — DANIEL PENNO

From digital pioneer
to international
sales and service executive.

Daniel Penno discovered his passion for working with clients in his very first role as a project manager at Primateam, one of Germany’s top 50 internet agencies in the late 1990s. At the same time, he gained early experience in the then-emerging world of digital marketplaces.

At Atrada, he helped build the atradapro business platform and introduced reverse auctions at major corporations. He subsequently deepened his expertise in complex web solutions as a consultant at ITELLIUM, the IT service provider of the KarstadtQuelle Group.

“His particular strength lies in building new functions and making established structures measurably better.”
01> 650Employees led
02> €30mBudget responsibility
03> €80mRevenue responsibility
0430+Years of experience
Daniel Penno in conversation

02 — FORMATIVE YEARS

Driving growth.
Leading integration.

From 2004 to 2014, Daniel Penno played a defining role in the development of iloxx AG. As Head of Sales, he built the sales organisation of what was then a small online shipping broker and expanded its consumer-focused business with a strong corporate customer segment.

Following DPD’s acquisition of iloxx in 2011, he played a key role in shaping and delivering the integration—particularly the transition of more than 6,000 corporate customers. This combination of entrepreneurial development, customer insight and execution has remained a constant throughout his career.

03 — HIS EXPERTISE

The impact Daniel Penno
creates in organisations.

01

Customer Service

Daniel Penno advances international service organisations, establishes clear accountability and combines customer focus with operational efficiency.

02

Build & Transformation

He is at his best when new functions need to be created or established structures realigned—from corporate sales to a centralised recipient service.

03

Sales & Digital Business

Since the early days of digital marketplaces, he has combined a strong affinity for technology with a deep understanding of customers, sales and scalable business models.

04

Leadership

Daniel Penno provides direction, delegates responsibility and develops teams with clear expectations for commitment, quality and results.

Daniel Penno at a professional photo shoot

04 — LEADERSHIP APPROACH

Clear in direction.
Close to people.
Consistent in execution.

Daniel Penno combines commercial responsibility with a genuine interest in people. He believes sustainable performance is created when employees understand the purpose of change, are empowered to take ownership and can rely on leadership for clear direction.

05 — CAREER

Experience that builds upon itself.

Head of Customer Service Global Wholesale

SCHIESSER GmbH · Radolfzell am Bodensee

Responsible for global wholesale customer service, with a focus on advancing existing structures and optimising international processes.

Director Customer Service

DPD Germany

Led national and international customer service in Germany; centralised customer service and established the central recipient service.

Managing Director

iloxx GmbH

Strategic development of the shipping broker, with responsibility for sales, customer service, analytics, marketing and business innovation.

Head of Sales

iloxx AG

Built the sales organisation and corporate customer segment; played a key role in DPD’s acquisition and the integration of more than 6,000 corporate customers.

Digital Business & Consulting

Primateam · Atrada · ITELLIUM

Early responsibility for client projects, online marketplaces, reverse auctions and consulting on complex web solutions.

DANIEL PENNO TODAY

Global responsibility at SCHIESSER.

Since October 2024, Daniel Penno has served as Head of Customer Service Global Wholesale at SCHIESSER GmbH in Radolfzell am Bodensee, leading global wholesale customer service. His focus remains on advancing established structures, creating clear interfaces and enabling more efficient processes.